I’ve been recently plagued with what can only be described as a mild obsession with integrated campaigns. It is for me one of the most exciting areas in modern brand communications - and the most challenging to crack. We are all in some ways fumbling around in the dark for “the secret”. If, of course there [...]
March 15, 2011
As if we didn´t need any more proof that the most forward thinking luxury brands are differentiating themselves by rebelling against porcelain perfectionism and embracing a rugged realism- and what better way to do it than by leveraging the most valuable assets you have: your most key, opinon leading consumers. Its striking, differentiating and is [...]
February 15, 2011
The luxury market has recently been well and truly disrupted. On the one hand the online world is alive with comments and views on the fashion houses from the most unusual sources. On the one hand, fourteen year old bloggers Tavi and Charles Guislain take the front row at the most exclusive fashion shows and [...]
February 10, 2011
We all know magazines are struggling to keep their financial heads above water following the online revolution. It should come as no surprise then that they are finding innovative ways to cash in on the online shopping experience. Publishing houses are transforming before our very eyes into into brokers of product sales. In terms of [...]
April 10, 2011