“Perfection is... when it has been stripped down to its nakedness” - Saint-Exupery

london riots - Guardian 17 Aug 11
alice 14 Jul 11
Who participates 14 Jul 11
bildschirmfoto-2011-07-13-um-23-07-141 12 Jul 11
bildschirmfoto-2011-07-12-um-18-10-18 12 Jul 11
bildschirmfoto-2011-07-15-um-17-15-57 14 Apr 11

When an apple means revolution

April 10, 2011


I’ve been recently plagued with what can only be described as a mild obsession with integrated campaigns. It is for me one of the most exciting areas in modern brand communications – and the most challenging to crack. We are all in some ways fumbling around in the dark for “the secret”. If, of course there […]

Rugged realism as proof of premium

March 15, 2011

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As if we didn´t need any more proof that the most forward thinking luxury brands are differentiating themselves by rebelling against porcelain perfectionism and embracing a rugged realism- and what better way to do it than by leveraging the most valuable assets you have: your most key, opinon leading consumers. Its striking, differentiating and is […]

Trending: Curated consumption

February 15, 2011

Curated consumption

The luxury market has recently been well and truly disrupted. On the one hand the online world is alive with comments and views on the fashion houses from the most unusual sources. On the one hand, fourteen year old bloggers Tavi and Charles Guislain take the front row at the most exclusive fashion shows and […]

Mags making a buck (or trying)

February 10, 2011

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We all know magazines are struggling to keep their financial heads above water following the online revolution. It should come as no surprise then that they are finding innovative ways to cash in on the online shopping experience. Publishing houses are transforming before our very eyes into into brokers of product sales. In terms of […]